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POUNDS News
The Professional Photographer's Newsletterhttp://www.poundslabs.com/
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Exciting things are happening at Pounds. We´ve begun 2009 by unveiling our sleek new logo. We are also launching a new marketing theme - "More Than A Print." We got high approval from our focus group when we tested this tagline. We think it´s time for everyone to know how much Pounds offers our customers. In fact, we are close to completing a new website with improved navigation so it will be easier to find our resources when you need them. But that’s just the beginning of changes you´ll see in the coming months. We have so much to announce, we´re combining our January and February issues of the Pounds News to cover it all!

 

Pounds has updated our telephone system. The list of new, three digit extensions is below. Please note that this system is centralized - all calls will go to our Dallas Service Center where they will be re-routed to the department or person you are calling. As always, if you need assistance, please feel free to contact us

Carl Clark, Account Executive (800) 350-5671 ext. 526
Doris Cox, Accounts Receivable (800) 350-5671 ext. 523

 

The 2009 Pounds Labs Catalog is now posted on the Customer Home page of our website, and will become effective January 30.  Make sure to check out our lower prices on non-color corrected prints.  Now, you’ll save about 28% on average!  We also reduced the cost of Fine Art Prints.  The finishing prices for coatings and single-weight mount board are lower too. Due to a slight increase in our production costs, we did raise the prices for color corrected prints by a small amount. But, our prices are still an average of 14% less than a certain mega-lab. Compared to a mid-sized lab that expanded to Dallas many of our prices are lower – especially for Press cards.   And Pounds still offers an upgrade to metallic paper without an additional charge.

 Our new catalog also features all the products we’ve added in PROS. See our expanded line of Press Cards.  We have more sizes and styles – including a variety of cards that are available with envelopes. 

Our selection of must-have Novelty Products has increased.  You’ll find new Sport Water Bottles, Flashlight Key Chains, Cell Phone Charms, and more.  And now you can include our Sports Frames to add value to your print packages. 

We’ve also announced our partnership with Forbeyon to offer you their finely-crafted flush mount albums. The “print and bind” convenience available in PROS will save you production time in your back office, and turn-around time on your orders.  See how to customize these elegant albums with metallic  cameos  and genuine, top-grain leather cover options.

Download our catalog today for more product information, and updates on pricing and policies. 2009 Pounds Labs Catalog

 

If you read our Information Blog or the PROS Tip of the Day, you already know the Pounds Management team wants to help you increase your sales, and lower your costs in 2009. We have projected out an entire year of specials so you can save money while building your business. Now, you can plan your studio promotions and take advantage of our discounts when you order marketing materials, sample displays, and customer products. For all the details, see our posting of the Pounds 2009 Special Promotions.

 

Our Marketing team just gave the Pounds News an insider scoop. It seems they were so excited by the redesign of our website, they wanted to give all of you an opportunity to update yours for 2009! Coming soon, you will be able to create a new flash website with customizable templates available from PASS. If you are already using PASS to market your studio and products, you know how efficient and affordable the Pounds Automated Sales Service is. If you haven´t ventured into online sales, and you are comparing fees for e-commerce services - make sure you consider PASS. Pounds will be introducing the new and improved PASS in a few weeks. Best of all, you get all the contemporary options without an additional cost. In the meantime, we´ve posted some of the design choices you´ll have. PASS Template Samples

 

Trade show season is in full force and Pounds is already on the scene with our new logo and "More Than A Print" marketing theme. Our next stop is Las Vegas for the Wedding and Portrait Photographers International Convention and Trade Show, February 14-19. We are promoting our sponsorship of the WPPI Business Institute in the Convention Guide in Rangefinder Magazine. This year the Business Institute will be a series of presentations focusing on success strategies in a slow economy. We hope you will join Pounds on Friday, February 13 from 6:00 p.m. to 9:00 p.m. for the pre-convention Opening Reception and Program featuring Yervant. On Saturday, from 8:00 a.m. to 6:30 p.m. there will be six more speakers, and lunch will be provided. During the trade show, February 16-18, plan to visit us at the Pounds Booth, #1234. We will have a great line-up of speakers, including Kelly Moore, Chris Wunder and Kristi Lamm. For speaker times and topics, download our WPPI Schedule. You can also enter one of our daily drawings for a super-sized, super-fast, super-secure 4GB USB flash drive to preserve your image portfolios. If you need a free trade show pass, you can download one at Pounds WPPI Trade Show Pass. We look forward to seeing you there!

 

Pounds would like to thank all of you that helped to make our presence at Imaging USA such a success. We enjoyed seeing you at our booth. And we appreciate all the positive comments you made about our new logo and marketing theme. Our speakers were outstanding! Thanks to Chris Wunder, Kristi Lamm and Casey Smith, there was an atmosphere of something great "happening" at our booth and at Pounds Labs. We are pleased to announce the winners of our daily drawings for a 4GB USB flash drive:

Lindy Erwell, "Everyday Occurances" in Scottsdale, AZ
Wanda Carroll, "Photography by Wanda" in Newnan, GA
Diana Basche, "Photo Happy" in Minden, NV

Everyone was really enthusiastic about our new products, including the Novelty items, Forbeyon Albums, and Press books and cards. To see what all the excitement was about, check out our Imaging USA Gallery.

 

The Pounds Digital Workshops schedule for February is now posted. The online, GoToMeeting sessions for current PASS users will be offered again. If you are interested, please reserve your space as soon as possible. There is a limit of 12 people per online session. The Training team will also present workshops at our Dallas and Ft. Worth Service Centers. The topics will be Digital Basics, Digital Workflow, Creating Albums and Press Books in PROS, and the Open Forum. If you have decided that 2009 is the year to improve your digital skills, or you would like some inspiration for creating some of the new products from Pounds, we hope you will take advantage of the free, educational opportunities we offer. For more information and registration, see Pounds Digital Workshop Schedule.

 

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Dateof Publication: January 21, 2009
Pounds Photographic Labs, Inc. • 901 Regal Row, Dallas, TX  75247 • (800) 350-5671
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