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POUNDS News
The Professional Photographer's Newsletterhttp://www.poundslabs.com/
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IN THIS ISSUE:
October 2008

SWPPA Trade Show: Visit Pounds Booth #101
Sponsored Speaker: Kelly Moore at the October PPF Meeting
PPA Super Monday: Chris Wunder at Pounds
Product News: PROS Updates, Holiday Cards

Pounds Focus Group: Customer Input Welcome
Pounds Digital Workshops: October Schedule and Survey

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Events

SWPPA TRADE SHOW - OCTOBER 3-5, 2008

We enjoyed seeing everyone that stopped by the Pounds booth at the SWPPA Trade Show in Arlington, Texas. Many of you wanted to look at samples of all the new products available in PROS. We got a great response to our Press Book line and we look forward to receiving your orders.  Thanks for visiting with us and making the show such a big success.   

KELLY MOORE: USING LIGHT TO CAPTURE UNIQUE IMAGES

Pounds is pleased to sponsor a Creative Lighting presentation by Kelly Moore, of Kelly Moore Photography in Ruston, Louisiana.  She will be speaking at the October 13 meeting of the Professional Photographers Forum in Longview, TX. When Kelly made the transition from film to digital, she experimented with lighting on location. As a result, Kelly says all her “dreams, hopes, and visions” started to appear in her unique style of wedding photography.  Kelly will share her images and demonstrate her techniques.  For more information about her Longview presentation, go to the Professional Photographers Forum website. [Professional Photographers Forum]

CHRIS WUNDER AT POUNDS ON PPA SUPER MONDAY

Pounds will be hosting Chris Wunder at our Dallas Service Center for his Super Monday presentation:  Event Photography Business Essentials. Join Chris on October 27 from 8:30 a.m.– 6:00 p.m. and discover ways to earn year-round income from daycares, sports, reunions, dance schools, fundraisers, and more. For details about the course and registration, see the Super Monday online brochure. [Super Monday Brochure]

Product News
NEW PRESS PROOF BOOKS

Last month, Pounds expanded our press product line to include Spiral Bound Press Proof Books. Now, our Product Development Team is introducing upgraded proof books that can be bound with hard or soft covers. You’ll find 8x10 vertical and horizontal layouts with a variety of page options in our Press Book Creation catalog. You can order hard and soft covers with personalized text and your studio logo.  These premium features are added value at an affordable price. So, when your customers are looking for gift ideas, you can offer them these great new products.

POUNDS HOLIDAY PRODUCTS

As you plan your seasonal promotions, make sure to order samples to show your customers. Pounds has a variety of designs for holiday cards, gift tags, and magnets in the PROS Greeting Card catalog. The PROS Press Products catalog has layouts for double-sided, folded and flat cards. We’re even offering you a sample kit of press cards to help you get ready for the busy season ahead. Just fill out our online request form and we’ll send a kit to you right away. [Sample Press Cards Request Form]

NEW SPECIALTY GRAPHIC PRODUCT DESIGNS

The PROS Design Team just added dozens of new layouts to the Machine and Package Prints catalog. Now, you have more choices than ever when you order Specialty Graphic composites, calendars, wallets, 8x10’s and 16x20’s. These products are perfect for package upgrades and add-on sales. They make great samples to showcase your photography, too!

PRESS BOOK REMINDER FOR FASTER TURN-AROUND

Pounds Customer Service would like to remind you to indicate the binding sequence for your Press Book pages. In PROS, the “Interior Sides” layouts have instructions to select the page sequence for each panoramic spread. You can do this by opening Options before using the Add to Order button or during Order Review. When this step is omitted, all the layouts will be identified as “Sides 2-3” by default and binding will be delayed. Please contact Customer Service if you have questions about building your Press Books.

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Customer Relations
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POUNDS FOCUS GROUP

How would you create the future of Pounds Photographic Labs? Our Marketing Team is forming a small Focus Group to gather input from our customers. We are planning initiatives to update the Pounds brand and launch new products and services. If you would like the opportunity to belong, you can begin by completing a short survey.  Pounds is looking forward to innovation and advancement in the photography industry.  And, we appreciate your participation in this exciting process. [Pounds Focus Group Survey]

POUNDS DIGITAL WORKSHOPS
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Pounds Digital Workshops were filled to capacity last month. If you missed out on these free, educational opportunities, you are in luck.  Our October registration is still open. Come and see how much you can improve your workflow and design skills in our PROS workshops. Get started on building a Press Book or planning a PASS website. And join us for our Open Forum to network with other photographers.  You’ll be glad you did, so why not sign up today? [October Workshop Schedule]

WORKSHOP SURVEY

We’d like to get feedback on Pounds Digital Workshops. So, we’re posting a brief survey to make it convenient for you to submit your comments about our current classes. We’d  also like to know what topics you would like us to cover in the future. Pounds is committed to supporting the success of your business with professional development opportunities. Please take a moment to provide us with your input. We look forward to finding out what you have to say! [Pounds Digital Workshops Survey] 

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Date of Publication: October 2, 2008
Pounds Photographic Labs, Inc. • 901 Regal Row, Dallas, TX  75247 • (800) 350-5671
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