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POUNDS News
The Professional Photographer's Newsletterhttp://www.poundslabs.com/
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IN THIS ISSUE:
September 2008

Product News: Press Books, PROS Updates & More
Marketing Tips: Karen Ardoin on Press Books for Seniors
Career Milestone: Carl Clark Celebrates 25 Years at Pounds
Kudos: Sean Dupré
on "Why I am a Pounds Customer"
Pounds Digital Workshops: Our September Schedule
Free From Pounds: SWPPA Trade Show Passes and Imaging USA Drawing

Product News

PRESS BOOKS ARE HERE!

The orders for Pounds Press Books are coming in and we’re getting great feedback.  We expected a good response based on our customer surveys.  You said you wanted Press Books from Pounds and we delivered.  But did you know our Press Books are different than those offered by many click-to-print instant labs? Pounds Press Books meet the quality standards that professional photographers demand.  We’ll color correct and retouch the images in your Press Books.  Each order is hand assembled by our binding experts.  And there’s no new software to learn – you can build your Press Books in PROS.  Pricing can be found at Customer Home under Downloadable Documents.  A full description of Pounds Press Books is available in our product information. [Press Books Product Info]

Press Books

COMING SOON! SPIRAL BOUND PRESS PROOF BOOKS

Pounds has more good news for photographers who offer press products in their studios. We are pleased to announce that Spiral Bound Press Proof Books will be available in PROS on Monday, September 8.  Then, you’ll be able to present your proofs in easy to view 8x10 vertical or horizontal books. Our page and cover layouts will have options to customize images, borders, and backgrounds. We’ll print your double-sided press pages and spiral bind them within three days.  To review all the available features in the PROS Press Proof Pages catalog, see our product information.[Spiral Bound Press Proof Books Product Info]

Spiral Bound Press Proof Books
PROS SENIOR GRAPHIC PRODUCTS

Just in time for Senior Portrait Season, Pounds has updated PROS with new designs for the products you need to build your packages.  We’ve created the latest looks for Senior Composites, Calendars, Wallets, Thank You/Announcements, and Senior 8x10’s.  Order samples early so your customers can see a wide variety of them during consultations and preview presentations.  You can also use these products for add-on sales or as give-aways to promote your studio.  You’ll find the new layouts in the PROS Machine and Package Prints catalog under the Senior Graphic Products tab.

PROS SEnior Graphic Products
PROS FUNPACKS

The Pounds PROS design team has created new Funpacks for Fall.  Funpacks are a great way to add value to your packages.  They can also be ordered separately.  They are fun because they are printed on both sides with colorful artwork. And they are packed with features for students that make them perfect for the Preschool, Elementary, and Undergrad Markets. PROS Funpacks are available in our Pic a Pac catalog.  Take a close-up look at our new designs in our product information.[Funpack Product Info]

Funpacks

PROS EVENT PASSES

By popular demand, Pounds is offering Event Passes, another new Pic a Pac product in PROS.  These “hot ticket” items combine popular sports themes, images, and personalized text.  Event Passes are designed for School Sports and Youth Sports markets, but they are fun for sports fans of all ages.  Each order includes five different “admission” passes on one 8x10 sheet.  See our product information for more details. [Event Passes Product Info]

Event Passes

PROS 10 x 20 STRETCH PRINTS

The Machine and Package Prints Catalog in PROS just got bigger and better.  Now, you can order 10x20 Stretch Prints in ten (10!) new layouts.  We’ve taken drag and drop convenience and added creative capabilities that will give you an artistic edge. These layouts have multiple image nodes with options for text, borders, and backgrounds. You’ll love them for Seniors and Weddings, and we’re sure you will find many more ways to use them.  See our samples in our product information. [Stretch Prints Product Info]

PROS 10 x 20 Stretch Prints

NEW OPTION FOR PROS PIC A PAC SUMMARY PRINTS

Now, orders for PROS Pic a Pac products are easier to organize and deliver to your customers.  Our PROS technicians came up with a simple way to add a Customer ID to Summary Prints.  Once you add images and complete the text fields on Pic a Pac layouts, use the Options button and open the Options Palette.  Click on Image Options to find two ID fields, one for “Customer Name” and one for “Other” which can be used to specify a school, a team or any info you choose. Alternatively, the ID can be entered at Order Review. 

Pic a Pac Summary Prints
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Marketing Tips

KAREN ARDOIN: PRESS BOOKS FOR THE SENIOR MARKET
Karen Ardoin Books

September is “Back to School” month. And for the Class of 2009, it’s time for Senior Portraits.  We asked Karen Ardoin of Photography By Karen in Walsh, Louisiana about her success in the Senior Portrait market, and why Pounds Press Books will be a “must have” in her studio. Karen’s Marketing Tips are great advice for tapping into the growing demand for this popular new product from Pounds. [Read Karen’s Interview]

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The Best of Pounds Service

CARL CLARK CELEBRATES 25 YEARS AT POUNDS
Carl Clark

This has been a banner year for Carl Clark who is celebrating 25 years in Customer Service at Pounds.  He’s had a very rewarding career during his tenure at our lab. Perhaps the most notable accomplishment was his recognition by the Professional Photographers of America.  As we announced in February, Carl won the 2008 National PPA Award for Meritorious Contributions to the Photographic Industry. We asked Carl to comment on his experience and on the changes in photography over the years.
[Read Carl’s Comments]

SEAN DUPRÉ: "WHY I AM A POUNDS CUSTOMER"
Sean Dupre

Sean Dupré sent our Training Coordinator, Gary Hutson and our Customer Service representative, Darren Hanson, an e-mail to express his appreciation for their support of his business.  We think Sean’s note is a great testimonial.  We wanted to share it with you because it also tells how to use Pounds products and services to increase studio profits. We hope you are taking advantage of everything Pounds has to offer to build your business. But if you need our help, just let us know.  We’ll partner with you to make your studio a success, just like we did with Sean.  [Read Sean’s e-mail]

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POUNDS DIGITAL WORKSHOPS
Laptop Image

Our Digital Workshops are part of our ongoing efforts to provide customer support.  In September, we are presenting everything from the basics to building a better Press Book. We’ll help you master PROS, PASS, and other studio management tools.  For dates, locations, and workshop descriptions, check out our schedule.  We hope to see you soon![September Workshop Schedule]

FREE FROM POUNDS: SWPPA TRADE SHOW PASSES AND IMAGING USA DRAWING
SWPPA Pass Image

Are you attending the Southwest PPA Trade Show, October 3-5, 2008?  Pounds has free Trade Show passes that will save you the $20.00 entry fee. You must register online by September 17 - no free passes will be accepted at the door. Use the Pounds Vendor Discount Code:  SW08XP on the registration form and pick up your badge when you arrive onsite. While you are there, visit the Pounds booth, #101, to see samples of all the great new products in PROS.  You’ll also have a chance to enter a drawing sponsored by Pounds. You may win a free “2-for-1 Buddy Pass” registration to Imaging USA, January 11-13, 2009, in Phoenix, Arizona. [Register for your Free SWPPA Trade Show Pass]

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Date of Publication: September 3, 2008
Pounds Photographic Labs, Inc. • 901 Regal Row, Dallas, TX  75247 • (800) 350-5671
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