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POUNDS News
The Professional Photographer's Newsletterhttp://www.poundslabs.com/
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Product Update

Press Printing
As we announced in the October newsletter, press printing has come to Pounds. Starting a couple of weeks ago we added two sizes (5x7 and 4x5.5) of folding greeting cards to the Pounds Remote Ordering System. You can drop images or graphics on to any of the four sides and we have already had photographers doing just that!  The cards come in sets of 24 and include envelopes. 

To use our pre-defined folding card templates use the Press Products catalog in PROS.  To use the more creative tools available in the Template Tool use the Layout Tool Press Cards catalog.

Also, we have created a sample set of 5 cards (3-5x7’s and 2-4x5.5’s). Demonstrating some of the effects that you can get with this new product these sets can be purchased for $3.00 each. Contact customer service by phone or send an e-mail to orderprocessing@poundslabs.com identifying your account number and the number of sets you want.

Sports Posters
Our 16x20, 20x24, and 20x30 Sport Posters have been a great hit!  We have recently expanded the product with horizontally formatted layouts to give you even more variation and opportunity.  Check out the "Poster" tab in the PROS Pic-A-Pac catalog.

8x12s Now Available
We have been getting requests for 8x12 prints to satisfy needs of the changing professional market.  Recently, we added an 8x12 print to our Machine Print catalog.  This will allow you to obtain a full frame 35mm aspect ratio enlargement from your digital camera files.  Most of our standard finishing services are available in this size.

Text Overlays Made Easier
Are you shooting sports, dances or proms, or other events that require the same overlay for every image?  Here’s the answer to giving your customer added value by easily placing a text overlay on every photo.  Two new catalogs have been created that will allow you to apply up to three lines of the same text on every portrait in the order.  Each catalog is set up to handle specific image orientation, either horizontal images or vertical images.  You also have the option to select text color, font, and style.  Furthermore, you have the ability to apply specific text lines to specific images that will override the order text entry.  Check out the new “All PAP Unit Text Overlay-Horizontal Images” and “All PAP Unit Text Overlay-Vertical Images” catalogs in PROS.
 

Digital Education

Kelly Moore Clark is headed for Houston, December 4
Kelly’s Texas Tour makes another stop in just a little over a month from now. If you were not one of the over 200 photographers who enjoyed spending the day with Kelly in Austin and Grapevine earlier this Fall you have another chance to catch her in Houston.

Kelly’s Modern Methods for Studio Success will cover a variety of topics that today’s professional photographer will find useful.  Along with lighting techniques, other topics will include digital workflow, posing tips, Web site presentation, marketing, and (in Kelly's words) "how to find unique photos in ugly places."  Kelly will demonstrate her methods for capturing incredible images by finding the right schemes.  She will also share her techniques that get clients to open up, making posing subjects effortless (or at least seem that way).

For more information about Kelly (including a link to her Web site) and how to register for the event please go to the Digital Education section of our Web site and look under Seminars.

Digital Basics and Digital Workflow Workshops with Gerry White
The next installments of these half day sessions will be in the Dallas service center this coming Monday, November 6. Space at our workshops is limited and we reserve space first for Pounds customers but in practice if space is available we accept anyone who is interested in learning more about digital photography.

Gerry White and his wife Sherry Roe are the proud owners and principal photographers of Roe & White Photography.  They specialize in wedding and environmental portraiture.  They have prospered with film and through the digital transition.  Gerry never fails to generate positive reviews from the photographers who participate in his workshops.

PROS Layout Tool Training
While we continue to add new layouts to PROS almost every day there will always be more that could be done, more layouts to dream up.  With the PROS Layout Tool you get the power to create and store your own custom layouts in PROS tailored to your own specific needs. If you don’t see a pre-defined layout, just use the Layout Tool and make your own.

Pounds’ own Gary Hutson has three sessions scheduled this coming month in the Dallas/Fort Worth area in which he will get you started down the learning curve using the Layout Tool. 

To get more information about Gerry and Gary’s workshops go to the Digital Education link on our Web site.
 

One More Thing...

Holiday Schedule
Christmas day falls on Monday this year.  Please keep the following in mind as you promise last minute work to your customers.

Last day for shipments prior to Christmas will be Thursday, 12-21

All shipments leaving Pounds Tuesday, Wednesday and Thursday (the 19th through the 21st)  will be shipped EXPRESS for delivery by Friday the 22nd. Note that this will not guarantee receipt Friday since DHL’s service guarantee is suspended that week.

There are NO early cut off dates for Christmas delivery. All orders will be dated for normal delivery times per our 2006 price guide.  If you request a Rush or a delivery date shorter than normal the order will be handled and billed as 100% Rush. In that case allow 1 day per service area. Each of the following lines represents a separate service area:
 
Retouching
Digital Printing
Finishing (Gold Stamp, Texture, Spray and Mount)

No rush service available on:
     Flush Mount Albums
     Press Printed Products
     Novelty Items

All service centers will be open Friday the 22nd until 11am. 
We will be closed from 11 am Friday the 22nd until the start of business Tuesday the 26th and then closed again Monday January 1, 2007.
 

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Date of Publication:  November 3, 2006
Pounds Photographic Labs, Inc. • 901 Regal Row, Dallas, TX  75247 • (800)350-5671
© 2006 Pounds Photographic Labs, Inc.  All rights reserved.  All other brands and product names are trademarks or registered trademarks of their respective owners.