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The Professional Photographer's Newsletterhttp://www.poundslabs.com/
A Message from Danny Pounds

At Pounds, we continually look for ways to strengthen the partnership we enjoy with our customers.  While introducing many new and exciting products in PROS, we have tailored our second quarter specials to provide our customers in the senior and sports markets real savings.

With our second quarter specials, we have also extended our introductory pricing on Metallic paper through the end of June.  With Metallic paper, our senior and sports graphics appear to jump off the page, generating excitement and increasing sales.

We are making it easier to showcase your images and create new sales tools using any of our hundreds of exciting PROS graphic products by running a 50 percent off samples special for the second quarter.  As reliable as Old Faithful, our Spring Wallet Special returns as well.

As we continue to look for new and exciting ways to help us both grow, we’re always open to hear your suggestions.  Contact customer service if you have any suggestions you would like to share.

Second Quarter Specials

PROS product samples 50% off list!
We have spent the last year expanding the number of graphics and print options in PROS to a mind-boggling array of possibilities.  With the number of options available, it has become almost impossible for us to create sample books and displays of these products using your images without having to take out a loan to pay for it.

With our second quarter special, we have solved the problem.  From April 1st through June 30th, we will print sample orders you create using PROS for 50 percent off list price.

Simply use PROS to create print orders using your own images.  Select any of the hundreds of layouts in the Pic-A-Pac, Composite, or Machine Print catalogs and choose any print finishing services you might want.  Un-mounted prints 10x13 and smaller can be spiral bound into one book for an additional $1. 

After you have built the order, simply select the “Sample Order” option in the PROS Order Review screen, and we will discount the order 50 percent at billing.

And now the fine print:  We are offering this substantial discount to encourage you to build a custom set of samples to use as sales tools.  By selecting the sample order option, you are stating that the order is not for re-sale. Pounds Labs reserves the right to monitor a customer’s use of this special and may elect not to produce orders that we deem are likely meant for re-sale instead of samples.  These orders may not be rushed and are subject to our regular minimum charges.  We ask that there be at least 5 prints in each order and that each one be a different combination of print size, graphics and/or finishing.

Pounds Annual Wallet Special 
Just in time for senior season, save up to 20 percent off book price on wallet prints.  Submit them through PROS, OEFTP or a negative mounted on a Pounds crop card.  We offer free die-cutting on wallets if requested at time of ordering. 

24 Wallets Regularly       $4.60 Special         $4.37
48 Wallets Regularly       $7.65 Special         $6.88
96 Wallets Regularly       $14.30 Special       $11.44
And now the fine print:  There is none! Take advantage of this promotion to help increase sales!

Layout Tool Coming This Month
The PROS Layout Tool is an exciting new feature that will allow you to create your own custom composite pages.  Image and text nodes can be created, modified, rotated and set to accept the images, vignette masks, and backgrounds to create any composite you can imagine. 

The “Montage” tool will allow you to create multiple nodes spaced evenly throughout the layout.  This is the wedding album design tool you’ve been waiting for.  Composite layout prints are also great for seniors, children and custom sports posters.  The PROS Layout Tool will be available later this month so stay tuned! 

New Pro Digital Sports Posters
We have added a new posters to our sports and events products!  Available only through PROS (found inside the Posters tab within the Pic-A-Pac catalog), these multi-image posters are available in three sizes: 16x20, 20x24 and 20x30.

Pro Digital Sports PostersThese unique posters have color selectable options that are sure to show off the superstars.  Our variety of layouts give you the ability to place a background image and select an opaque tint, as well as choose a border color surrounding a main image and up to three additional images.

There’s more! There are four text field options, two of which are color selectable.  Although designed for the sports photographer, this product can easily be adapted to any niche by placing the desired customized text into the four text field options.  For instance, 2007 or ’07 can be placed in the “uniform number” text field and a school name could be entered in the “team name” field. Imagine the infinite possibilities that you can offer your clients!  [more...]

ProGroup Select Color PrintsPro Digital Sports Posters
We’ve added another exciting new option for team and group photos, PROS ProGroup Select Color Prints.  These new products are available in sizes 5x7, 8x10, 10x13, 16x20, and 20x30.  Once you’ve placed the team or group image select the background color or art and border color as well as various text options.  The background color options correspond to the same colors as the 8x10 and 10x13 MM Composite products. You can locate these items under the “ProGroups” tab within the Pic-A-Pac catalog.

Did You Know?
Pic-A-Pac units are $1.50 from film or from manually submitted digital files and only $1.30 via PROS? Not enough incentive? Magazine Covers and MM Composites are $3.50 manually submitted vs. $2.00 through PROS.  If you’re not using PROS yet, stay tuned for PROS training classes at our Service Centers and online.

Applying Text Overlays or Studio Logos
We continue to see PROS orders being submitted with the text overlay or studio logo upside down on the print.  Our ever vigilant quality control folks usually assume that this is not a desired artistic effect! Because we cannot afford to take the time to render every print to screen to check on text and logo placement, we don’t know of the problem until after the prints have been made.  This wastes material, labor time trying to fix the problem and delays the order.  Discover how you can prevent such problems and ensure that your orders go through our lab trouble free. [more...]

Digital Education

Tweedie's Final Seminar This Year
Don’t miss your last chance to see Jim Tweedie, of ShootSmarter.com, May 1 in Shreveport, La. with his Professional Digital Wedding and Portrait Seminar.

The response we received from his last two seminars was overwhelmingly positive.  Many people told us that it was the best digital seminar they had ever attended.  At $40, it is definitely a bargain.

Tweedie takes all the mystery out of an efficient digital studio workflow and those nasty on-camera flash problems.  If you missed him in Grapevine and Houston, don’t miss your last chance.

Schedule yourself a day of first-class professional education, and while you’re in Shreveport, there are a few entertainment opportunities in the area as well.  Be sure to mark your calendars and reserve your seat! [more…]

Digital Workflow from Camera to Lab and Back
Our next workshop is coming up May 8th in Gruene, Texas!

Presented by our own Mike Oakley, this ultimate “how to” digital workshop is essential to the professional digital photographer.  You’ll learn about resolution, precise exposure control, color management, camera RAW, and a workflow that makes sense.  This is a workshop on practical shooting and production techniques that will help you smooth out the bumps in your digital workflow. 

Gruene is located between Austin and San Antonio, in the heart of some of the most scenic vistas in Texas.  [more…]

Tid Bits

ShootSmarter.com DVDs Now Available from Pounds
We have added select titles from the ShootSmarter.com award-winning DVD series to our line up of digital education products.

Starting with Digital Exposure Control and continuing on with Basic and Advanced Digital Lighting, these DVDs are great workshops you can watch over and over again.

Will Crockett is recognized as the top digital guru on the Internet and has packed the DVDs with information that really works.  The Photoshop Vital Skills DVD by Suzette Allen shows the best Photoshop workflow lesson we’ve seen so far.

These great DVDs are priced at $49.95 each and are in-stock and available now. [more…]

Information Blog
We have launched a new information blog that keeps you up-to-date with the latest at Pounds.  Be sure to check it out frequently to see what’s new.  [more...]

Editorial Correction
In our March newsletter, we misspelled Carrell Grigsby’s name as we were mentioning the great reception she enjoyed during her Photoshop session at our last Austin workshop. Our apologies Carrell, the careless reporter has been whipped with our heaviest wet noodle.  To learn more about Grigsby, Austin’s 2004 Photographer of the Year, please be sure to visit http://www.ppgaustin.org/p-photogofyear.html.

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Date of Publication: April 4, 2006
Pounds Photographic Labs, Inc. • 901 Regal Row, Dallas, TX  75247 • (800)350-5671
© 2006 Pounds Photographic Labs, Inc.  All rights reserved.  All other brands and product names are trademarks or registered trademarks of their respective owners.