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We would like to thank you – on behalf of all of our staff in Dallas, Fort
Worth, Austin, and Houston – for being the center of the Pounds family.
We are proud to begin our 30th year of service to our customers and industry
friends. Your support has been essential to attaining this notable
milestone, and we will work hard every day to continue to earn your trust
and confidence. Whatever your goals and dreams are for the New Year,
we hope that they include our company's products and services. As
you enjoy a wonderful holiday with family and friends, remember you have
shared the gift that keeps on giving. . . you have captured the memory.
We look forward to your continued success in 2006! Happy New Year from the entire Pounds Team.
|The Future of Film at
As mentioned in our previous newsletter and in our November 30th statement insert, we will be implementing new changes regarding the future of our film services. (Click here if you would like to see a copy of that announcement.) Over the last 12 to 24 months we have seen a vast change in our business as the majority of our work has shifted from film based to digitally based. In 2006 we may find that it is no longer practical to print optically. This does not mean that we will not be able support those of you who do not want to leave your film cameras behind. We will continue to process film and service the optical photographer for years to come with a film to digital workflow.
We are continuing to contact customers who account for most of our optical production to talk with you about your plans and how we can continue to support you whether you chose to stay with film or move towards digital. If you would like to make sure your voice is heard we have posted a questionnaire on our web site. Keep an eye out for more information about this issue in future newsletters and on our web site.
Are you taking advantage of the free, easy to use, most talked about software on the market today? To download PROS, just click here and go! Pounds customers have access to an extensive range of products and services for every photographic event. Where else can you find comprehensive solutions to your needs?
We appreciate your use of PROS and will assist you to make it less time consuming. If you have any questions or concerns about this please contact us at email@example.com.
Gold and Silver Stamp Options
Minimum Order Requirements
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PROS Order Summary
Creating Multiple Final
Prints on a Single Canvas Print Size
Multiple images may be created on one canvas but will be delivered as a single print. No trimming or individual mounting may be ordered.
A single image of an odd size may be created on a standard canvas size. We will trim the image to the final print size if the text “Trim to ??x??” is included on the canvas. Mounting may be ordered and will be billed at the size of the canvas. (An image trimmed to 9x12 from an 11x14 canvas will be billed as an 11x14.)
Pounds 2006 Digital Education
Take your pick from high energy leading industry presentations to in-depth hands-on workshops where you'll learn successful marketing techniques, time efficient digital workflows and master the new world of digital capture.
The 2006 Education Agenda can all be found on our web site at poundslabs.com/digitaleducation.
What does this have to do with you? Since podcasting is a means of spreading information, it’s a great opportunity to embrace the technology and learn new things. With this, we would like to encourage you to subscribe (free of charge by the way) to the Photoshop TV vodcast. Each week, the “Photoshop Guys” will give you a quick look into what’s new in the Photoshop world, show you real-world Photoshop tips and shortcuts, interview industry professionals, and more. A perk of watching is not only gaining Photoshop knowledge and becoming a Photoshop guru, but you’ll have many opportunities to interact with the show and win many prizes such as iPods, books and more.
When you next get a chance, download (or subscribe) to Photoshop TV. This weekly program is completely free to view. There are also a plethora of other interesting Podcasts on the Internet. Utilizing popular portals such as iTunes and Yahoo! are a great way to discover programs you are sure to enjoy. So welcome this opportunity as a way to learn something new to help you succeed in 2006.
|A Message from
Kathy Howerton. . .
Pounds Photographic Labs, Inc.
and Following a Business Plan – What to do, How to Do It and Why. . .
- “The purpose of a business is to create a customer.” Peter
Know Your Niche – Photography is based on capturing the memories of predictable life events. Marriage, birth of a child, school, sports, career related events and so on. Find out what they really want and need, differentiate yourself from your competitors, and create your pitch. Make it so important that they will no longer want to live or work without it.
Analyze the Competition – How many photographers are in your area? What products and services do they provide? What do they do to create customers? How can you differentiate yourself? Investigate prices of other photographers, check out their Web sites and remember - the goal of your business is to make a profit.
Be Realistic – Set realistic, specific and measurable goals, objectives, milestones and targets. You have to be absolutely clear about what you value and that can take some painful soul searching. Some people won’t set goals because they don’t want to place limitations on themselves. The reality is that you cannot do everything, so choosing is vital to getting what really matters to you. One thing for certain, you’ll need to earn money to pay your bills and provide for the things that you want in your future. Monetary goals need to be reflected in your budget so that your business plan incorporates the appropriate amount of activity necessary to achieve them. With an effective plan you can either increase the number of clients or increase your profitability. Earn the amount of money your budget calls for. Objectives are things you must achieve to attain the goal – how many clients will you need to reach your goals? Milestones are exercises that lead to attaining the objectives. Targets are those manageable daily activities that lead to the milestones. Schedule the time and place to meet new clients.
Marketing Strategy – Meet people, make friends, give service, ask for referrals – that’s it. I wish there were more to it than that. Grow your business! The wonderful thing about a personal service business is that your number one objective is to meet people that will rave about you to everyone they know. You can do that anywhere you like. If you like sports – go to the games – these people have jobs, families, friends and neighbors. The possibilities are endless. Do what you love to do!
Marketing Plan – Marketing is simply taking control of a piece of a persons mind. Your goal is to take and hold the number one position in the minds of your customers. It’s all about positioning. And if you cannot immediately get the number one position, take the number two position and be consistent. Eventually the number one position will open up and you will fill it nicely. Treat everyone you meet as a potential customer, show them what you do and the benefits of working with you. Most people don’t know what they want until you enlighten them. Go the extra mile and they will sing your praises.
Implement the Plan – Being busy does not equate to being effective. Did you work today? Did you meet with someone? Did you add a new client? Time management is critical to maintaining any balance and keeping you on course. Now – go out and do it! You must go out and talk to people about your business. And what you talk about should be aligned with your strategy.
Review and Analyze – What gets measured gets done. As a business person you must put in place a measure of accountability. You can review your progress weekly and have fifty two opportunities to correct course.
would like to help you reach your goals by providing you with the tools,
education, and quality products to service your customers. Our goal
is to send your business soaring in 2006.
-Kathy HowertonThe business that fails to plan - plans to fail.
|By The Way. .
Imaging USA – Right in
your own backyard!!
The 2 for 1 Buddy Pass is a great deal. Only $189 for you and a friend to attend three big events. (Member rate for PPA, IAPEP, & CPI members) For more information and a complete list of speakers and schedule information visit: http://www.imagingusa.org/.
Texas School of Professional
©2005 Pounds Photographic Labs, Inc. All rights reserved. All other brands and product names are trademarks or registered trademarks of their respective companies.