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|We want to thank our customers and industry friends for your loyalty and patronage as we embark on our 30th year of service. Your support has been essential to attaining this important milestone, and we want you to know we are going to work hard every day to continue to earn your trust and confidence. We look forward to bringing you continued education seminars, marketing tools and professional services you can depend on.|
The demand for our Senior Graphic Products has been sensational this busy season. As we mentioned in our last newsletter, Pounds is now providing Senior Presentation Books designed to assist you in your selling success. Coming in 2006, the Pounds Marketing Program will introduce more quality marketing products with our Sports Presentation Tools. Look for the announcement after the first of the New Year. The Senior Product Presentation Books, now available, contain full size photo images of each graphic product available via PROS, in three bound presentation books. Booklet “A” features our selection of 18 different Senior Wallet Graphics for $15. Booklet “B” features our Senior Composite, Senior Calendar, and Senior 8x10 Graphic selections for $15. Booklet “C” features the 11 different graphic selections of our 4x5 Senior Thank You’s and Announcements offered at $7.50. All three booklets can be purchased together for $25.00 or sold separately at the above prices. To purchase your Senior Presentation Books please contact Dallas Customer Service or your local Service Center.
– Information and Access
Every day, we are adding new products and enhancements to the PROS ordering system. There are so many choices in the market today for the photographer to choose from, we decided to make your choice easier! PROS saves you time, money and brainwork by simply bringing you what you need in the most user friendly fashion available today. Download PROS today or contact us for more information.
You now have the option of adding either a “Proof” watermark or your own “customer entered text” (25 character limit) as a watermark on proof products. This service is available to both the “Standard Proofs” and “Studio Logo Proofs” by selecting the order level option before submitting the order. When providing any type of text to your PROS order please make sure the “Vertical Top” or “Horizontal Top, are positioned correctly in the image guide.
Country and Lacrosse Graphics
Digital File Size Reminder
|2006 Digital Education
Agenda and Survey
2006 will kick off with an entirely new set of workshops and seminars that will bring you all the tools and training you need to succeed! Focusing on the progression and development of your skills and techniques with Digital Photography, this years seminars will leave no stone unturned. We want to provide today’s photographers with simply the best and that is just what we have done. Please check our web site this month for further details, event dates, and registration information. Also, in order for us to bring you the workshops you need please take a moment to fill out a brief survey on the Digital Education tab of our web site. Just click here now!
Shoot Smarter University
The Professional Photographer’s
Business – from Start to Finish
Pounds and Jim Tweedie
Seminars Coming to You!
Once again Carl utters words of wisdom about the never ending changes in the photography industry today. Carl has been with Pounds for so long now - you know - back when Elvis was still alive – that I think I even heard him explaining to a young customer the other day what a film camera was!
Back in the BD (Before Digital) days, photographers who wished to identify their work had a choice of either signing their prints with a gold or silver pen, or stamping their signature on the prints with a foil stamping machine. Today, things are much easier. You can have your studio logo or signature on file with the lab and request studio logo overlay, or you may choose to have your prints gold stamped. You have a choice of black, white, or gold on the imprinting. If you are not identifying your work before it leaves your studio, you are missing out. When was the last time you purchased a new automobile that did not have the name of the dealer on the back of the vehicle? Or when was the last time you saw a painting that did not have the signature of the artist? Probably never! Don’t miss this opportunity to advertise your work to the public (potential customers). There is a one time setup charge of $35.00 for all print sizes. If you request studio logo imprinting electronically, there is no charge to place the logo on all your prints. If you request gold stamping, there is a nominal charge for each print, wallets through 30x40. See our price list for this service.
|A Message from Alvin
Gee . . .
Alvin Gee is a “Kodak Mentor” and a member of the elite Camera Craftsmen of America. Named “Photographer of the Year” four times by the Professional Photographers Guild of Houston, he holds combined degrees of Master of Photography and Photographic Craftsman. Gee has served on the board of Directors of the Texas Professional Photographers Association, and as a faculty member of the Winona School and the Texas School of Professional Photography.Alvin also has been using Pounds for over 9 years.
Transitioning from paper proofs to digital projection can be very rewarding. Change is difficult though, and you will have some resistance. Try projection on just your new clients and ease the rest in later. You can explain to your client that it’s like a “try before you buy” concept. You see the projected image large and in living color. It will be easier to narrow down your final choices because you’ll see the expressions so clearly.
I like to put my slide shows to music and personalize each slide show with a personalized introduction slide that has the client’s name on the title slide, and a closing “The End” slide. When the show is over I like to ask the client how they feel. They usually are very happy! I have Kleenex tissues if they are crying.
Then we show the images 2 at a time and narrow down to the best one. We can put a frame around the favorite image and it is usually purchased with the portrait.
Projection is one of many parts of the selling process. The design / clothing consultation, the portrait experience, and telephone script, are all very important to successful and consistent wall portrait sales.
-AlvinAlvin Gee at the 2006 PPA Convention in Austin
You may attend Alvin’s program “The Family-Friendly Studio” on January 24th, 2006 during the PPA Convention in Austin, Texas. During this session Alvin will share his photographic evolution from wedding photographer to family portrait specialist. He will discuss techniques on posing the family, creating a client for life, marketing to the carriage trade, and highlight the construction of his family-friendly studio.
For more information on the 2006 PPA Convention in Austin, January 22-24, 2006, please visit EVENTS - Professional Photographers of America, Inc.
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